1) Introduction and contact details of the controller
1.1 We are pleased that you are visiting our website and thank you for your interest. In the following, we will inform you about how we handle your personal data when you use our website. Personal data is any data with which you can be personally identified.
1.2 The controller of data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is sonoro audio GmbH, Hammer Landstraße 45, 41460 Neuss, Germany, Tel.: +49 (0) 2131 / 88 34 141, Fax: +49 (0) 2131 / 7517 599, Email: info@sonoro.de. The controller is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data.
1.3The controller has appointed a data protection officer who can be contacted as follows: "Data Protection Officer of sonoro GmbH, Hammer Landstraße 45, 41460 Neuss, Germany, Tel.: +49 (0) 2131 / 88 34 141, Fax: +49 (0) 2131 / 7517 599, Email:sonoro"
1.4 This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or enquiries to the person responsible). You can recognise an encrypted connection by the string "https://" and the lock symbol in your browser line.
2) Data collection when visiting our website
During the mere informational use of our website, i.e. if you do not register or otherwise transmit information to us, we only collect the data your browser transmits to our server (so-called "server log files"). When you call up our website, we collect the following data, which is technically necessary for us to display the website to you:
- Our visited website
- Date and time at the time of access
- Amount of data sent in bytes
- Source/reference used to access the page
- Browser used
- Operating system used
- IP address used (if applicable: anonymised)
The processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data is not passed on or used in any other way. However, we reserve the right to check the server log files retrospectively if there are concrete indications of illegal use.
3) Cookies
In order to make visiting our website attractive and to enable the use of certain functions, we use cookies, i.e. small text files that are stored on your device. Some of these cookies are automatically deleted after closing the browser (so-called "session cookies"), while others remain on your device for a longer period of time and enable the storage of page settings (so-called "persistent cookies"). In the latter case, you can find the storage period in the overview of your web browser's cookie settings.
If personal data is also processed by individual cookies used by us, the processing is carried out in accordance with Art. 6 (1) (b) GDPR either for the performance of the contract, in accordance with Art. 6 para. 1 lit. a GDPR in the case of consent, or in accordance with Art. 6 para. 1 lit. f GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the site visit.
You can set your browser so that you are informed about the setting of cookies and can decide individually whether to accept them or to exclude the acceptance of cookies in certain cases or in general.
Please note that if you do not accept cookies, the functionality of our website may be limited.
4) Contacting us
4.1- Zendesk (formerly Zopim)
This website uses a live chat system provided by the following provider: Zendesk International Ltd., 55 Charlemont Place, Saint Kevin's, Dublin D02 F985, Ireland.
The processing of personal data transmitted via chat is carried out either in accordance with Art. 6 (1) (b) GDPR, because it is necessary for the initiation or performance of a contract, or in accordance with Art. 6 (1) (f) GDPR on the basis of our legitimate interest in providing effective support to visitors to our website.
Your data transmitted in this way will be deleted once the matter in question has been conclusively clarified, subject to any conflicting statutory retention periods.
In addition, for the purpose of creating pseudonymized usage profiles, further information may be collected and evaluated with the help of cookies, which, however, does not serve to identify you personally and is not merged with other data sets. If this information is personally related, processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in the statistical analysis of user behavior for optimization purposes.
The setting of cookies can be prevented by adjusting your browser settings accordingly. However, this may limit the functionality of our website. You can object to the collection and storage of data for the purpose of creating a pseudonymized usage profile at any time with future effect.
We have concluded a data processing agreement with the provider that ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.
4.2Zendesk
We use the email ticketing system provided by the following provider to process customer inquiries: Zendesk International Ltd., 55 Charlemont Place, Saint Kevin's, Dublin D02 F985, Ireland.
If you send contact requests by email via our website, these are stored and organized in the ticket system to enable chronological processing and improve the service experience. You can always view the current status of your request using the individually assigned ticket number.
For the organization and processing of inquiries, personal data is collected according to the scope of its provision, but in any case the last name, first name, and email address are collected, transmitted to the provider, stored there, and read.
The legal basis for processing this data is our legitimate interest in efficiently organizing our customer service, responding to your request as quickly as possible, and optimizing our range of services in accordance with Art. 6 (1) (f) GDPR.
We have concluded a data processing agreement with the provider that ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.
4.3When you contact us (e.g. via contact form or email), personal data will be processed solely for the purpose of processing and responding to your request and only to the extent necessary for this purpose. The legal basis for the processing of this data is our legitimate interest in responding to your request in accordance with Art. 6 (1) (f) GDPR. If your contact is aimed at concluding a contract, the additional legal basis for processing is Art. 6 (1) (b) GDPR. Your data will be deleted if it can be inferred from the circumstances that the matter in question has been conclusively clarified and provided that there are no legal obligations to retain it.
5) Data processing when opening a customer account
In accordance with Art. 6 (1) (b) GDPR, personal data will continue to be collected and processed to the extent necessary if you provide it to us when opening a customer account. The data required to open an account can be found in the input mask of the corresponding form on our website. You can delete your customer account at any time by sending a message to the above address of the controller. After deleting your customer account, your data will be deleted provided that all contracts concluded in this regard have been fully processed, there are no legal retention periods to the contrary, and we have no legitimate interest in continuing to store the data.
6) Use of customer data for direct advertising
6.1 Subscription to our email newsletter
If you subscribe to our email newsletter, we will send you regular information about our offers. The only mandatory information required to send you the newsletter is your email address. Providing additional data is voluntary and will be used to address you personally. We use the double opt-in procedure to send the newsletter, which ensures that you will only receive the newsletter once you have expressly confirmed your consent to receive it by clicking on a verification link sent to the email address you provided.
By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 (1) (a) GDPR. We store your IP address as entered by your Internet Service Provider (ISP) as well as the date and time of registration so that we can trace any possible misuse of your email address at a later date. The data we collect when you register for the newsletter will be used strictly for the intended purpose. You can unsubscribe from the newsletter at any time by clicking on the link provided in the newsletter or by sending a message to the controller mentioned above. After you unsubscribe, your email address will be deleted from our newsletter distribution list immediately, unless you have expressly consented to further use of your data or we reserve the right to use your data in a manner that is permitted by law and about which we inform you in this statement.
6.2 Sending the email newsletter to existing customers
If you have provided us with your email address when purchasing goods or services, we reserve the right to regularly send you offers for similar goods or services to those already purchased from our range by email. In accordance with Section 7 (3) of the German Unfair Competition Act (UWG), we do not need to obtain your separate consent for this. In this respect, the data processing is carried out solely on the basis of our legitimate interest in personalised direct advertising in accordance with Art. 6 Para. 1 lit. f GDPR. If you have initially objected to the use of your email address for this purpose, we will not send you any emails. You are entitled to object to the use of your email address for the aforementioned advertising purpose at any time with effect for the future by notifying the responsible person named at the beginning. This will only incur transmission costs for you according to the basic rates. After receipt of your objection, the use of your email address for advertising purposes will cease immediately.
6.3Product availability notification by email
For items that are temporarily unavailable, you can sign up to receive email notifications when they become available. We will send you a one-time email notification when the item you have selected becomes available. The only mandatory information required to send this notification is your email address. The provision of further data is voluntary and may be used to address you personally. We use the double opt-in procedure for sending emails, which ensures that you will only receive a notification once you have expressly confirmed your consent by clicking on a verification link sent to the email address you provided.
By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 (1) (a) GDPR. We store your IP address entered by your Internet Service Provider (ISP) as well as the date and time of registration so that we can trace any possible misuse of your email address at a later date. The data we collect when you register for our email notification service regarding product availability will be used strictly for this purpose. You can unsubscribe from availability notifications at any time by sending a message to the controller mentioned above. After you have unsubscribed, your email address will be immediately deleted from our mailing list set up for this purpose, unless you have expressly consented to further use of your data or we reserve the right to use your data beyond this, which is permitted by law and about which we inform you in this statement.
7) Data processing for order handling
7.1 Insofar as necessary for the processing of the contract for delivery and payment purposes, the personal data collected by us will be passed on to the commissioned transport company and the commissioned credit institution in accordance with Art. 6 Para. 1 lit. b GDPR.
If we owe you updates for goods with digital elements or for digital products on the basis of a corresponding contract, we will process the contact data (name, address, email address) provided by you when placing the order to inform you personally about upcoming updates within the legally stipulated period and within the scope of our statutory duty to inform pursuant to Art. 6 (1) lit. c GDPR by suitable means of communication (e.g. by post or email). Your contact details will be used strictly for the purpose of informing you about updates owed by us and will only be processed by us for this purpose to the extent necessary for the respective information.
In order to process your order, we also work together with the following service provider(s), who support us in whole or in part in the performance of concluded contracts. Certain personal data are transmitted to these service providers in accordance with the following information.
7.2 Use of payment service providers (payment services)
- Amazon Pay
If you select the payment method "Amazon Pay," payment processing will be handled by the payment service provider Amazon Payments Europe s.c.a., 38 avenue J.F. Kennedy, L-1855 Luxembourg (hereinafter: "Amazon Payments"), to whom we will pass on the information you provided during the ordering process, together with the information about your order, in accordance with Art. 6 (1) (b) GDPR. Your data will only be passed on for the purpose of payment processing with the payment service provider Amazon Payments and only to the extent that this is necessary for this purpose. If cookies, i.e., small text files that are stored on your device, are set when using Amazon Pay, this is done exclusively on the basis of your express consent in accordance with Art. 6 (1) (a) GDPR. This consent can be revoked at any time via the "Cookie Consent Tool" implemented on the website. You can find more information about Amazon Payments' privacy policy at the following Internet address: https://pay.amazon.de
- Apple Pay
If you choose the "Apple Pay" payment method from Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland, payment will be processed via the "Apple Pay" function on your iOS, watchOS, or macOS device by debiting a payment card stored with "Apple Pay." Apple Pay uses security features built into your device's hardware and software to protect your transactions. To authorize a payment, you must enter a code you have previously set and verify your identity using the Face ID or Touch ID feature on your device.
For the purpose of payment processing, the information you provide during the ordering process, along with information about your order, will be transmitted to Apple in encrypted form. Apple then encrypts this data again with a developer-specific key before transmitting the data to the payment service provider of the payment card stored in Apple Pay for the purpose of processing the payment. Encryption ensures that only the website through which the purchase was made can access the payment data. After the payment has been made, Apple sends your device account number and a transaction-specific, dynamic security code to the originating website to confirm that the payment was successful.
If personal data is processed in the course of the transfers described above, the processing is carried out exclusively for the purpose of payment processing in accordance with Art. 6 (1) (b) GDPR.
Apple stores anonymized transaction data, including the approximate purchase amount, approximate date and time, and whether the transaction was successful. Anonymization completely eliminates any personal reference. Apple uses the anonymized data to improve Apple Pay and other Apple products and services.
When you use Apple Pay on your iPhone or Apple Watch to complete a purchase you made using Safari on your Mac, your Mac and the authorization device communicate over an encrypted channel on Apple's servers. Apple does not process or store any of this information in a format that can be used to identify you. You can disable the ability to use Apple Pay on your Mac in your iPhone settings. Go to Wallet & Apple Pay and turn off Allow Payments on Mac.
Further information on data protection with Apple Pay can be found at the following Internet address: https://support.apple.com
- Google Pay
If you choose the "Google Pay" payment method from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), payment will be processed via the "Google Pay" application on your mobile device running at least Android 4.4 ("KitKat") and equipped with NFC functionality by debiting a payment card stored with Google Pay or a payment system verified there (e.g., PayPal). To approve a payment via Google Pay in excess of €25, you must first unlock your mobile device using the verification method you have set up (e.g., facial recognition, password, fingerprint, or pattern).
For the purpose of payment processing, the information you provide during the ordering process, along with information about your order, will be shared with Google. Google will then transmit your payment information stored in Google Pay to the originating website in the form of a one-time transaction number, which is used to verify that the payment has been made. This transaction number does not contain any information about the actual payment details of your payment method stored in Google Pay, but is created and transmitted as a one-time valid numeric token. For all transactions via Google Pay, Google acts solely as an intermediary for processing the payment. The transaction is carried out exclusively between the user and the originating website by debiting the payment method stored in Google Pay.
If personal data is processed in the course of the transfers described above, the processing is carried out exclusively for the purpose of payment processing in accordance with Art. 6 (1) (b) GDPR.
Google reserves the right to collect, store, and evaluate certain transaction-specific information for each transaction made via Google Pay. This includes the date, time, and amount of the transaction, the merchant location and description, a description of the goods or services purchased provided by the merchant, photos you have attached to the transaction, the name and email address of the seller and buyer or sender and recipient, the payment method used, your description of the reason for the transaction, and, if applicable, the offer associated with the transaction.
According to Google, this processing is carried out exclusively in accordance with Art. 6 (1) (f) GDPR on the basis of the legitimate interest in proper accounting, verification of transaction data, and optimization and maintenance of the Google Pay service.
Google also reserves the right to combine the processed transaction data with other information collected and stored by Google when using other Google services.
The terms of use for Google Pay can be found here:
https://payments.google.com
Further information on data protection at Google Pay can be found at the following Internet address:
https://payments.google.com
- Klarna
If you select a Klarna payment service, the payment will be processed via Klarna Bank AB (publ), https://www.klarna.com
https://cdn.klarna.com
The credit report may contain probability values (so-called score values). Insofar as score values are included in the result of the credit report, they have their basis in a scientifically recognised mathematical-statistical procedure. The calculation of the score values includes, but is not limited to, address data. Klarna uses the information received about the statistical probability of a payment default for a weighed decision about the establishment, implementation or termination of the contractual relationship.
You can withdraw your consent at any time by sending a message to the data controller or to Klarna. However, Klarna may still be entitled to process your personal data if this is necessary for the processing of payments in accordance with the contract.
Your personal information will be processed in accordance with applicable data protection legislation and as set out in Klarna's Privacy Policy for Data Subjects Located in Germany. https://cdn.klarna.com
or for affected persons domiciled in Austria https://cdn.klarna.com
processed.
- Payever
If you choose a payment method from the payment service provider payever, the payment will be processed via the payment service provider payever GmbH, Simon-von-Utrecht Straße 1, 20359 Hamburg, to whom we will pass on the information you provided during the ordering process, together with information about your order, in accordance with Art. 6 (1) lit. b GDPR. Your data will only be passed on for the purpose of payment processing with the payment service provider payever and only insofar as it is necessary for this purpose.
For more information on payever's handling of personal data, please refer to payever's privacy policy: https://www.payever.de
- PayPal
When paying via PayPal, credit card via PayPal, direct debit via PayPal or – if offered – "purchase on account" or "installment payment" via PayPal, we will pass on your payment details to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal") as part of the payment processing. The transfer is carried out in accordance with Art. 6 (1) lit. b GDPR and only to the extent necessary for payment processing.
PayPal reserves the right to carry out a credit check for the payment methods credit card via PayPal, direct debit via PayPal or – if offered – "purchase on account" or "installment payment" via PayPal. For this purpose, your payment data may be passed on to credit agencies in accordance with Art. 6 (1) lit. f GDPR on the basis of PayPal's legitimate interest in determining your solvency. PayPal uses the result of the credit check in relation to the statistical probability of default for the purpose of deciding whether to provide the respective payment method. The credit check may contain probability values (so-called score values). Insofar as score values are included in the result of the credit check, they are based on a scientifically recognized mathematical-statistical procedure. Address data, among other things, is included in the calculation of the score values. For further information on data protection, including the credit agencies used, please refer to PayPal's privacy policy: https://www.paypal.com
You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for the contractual processing of payments.
- PayPal Checkout
This website uses PayPal Checkout, an online payment system from PayPal that consists of PayPal's own payment methods and local payment methods from third-party providers.
When paying via PayPal, credit card via PayPal, direct debit via PayPal or – if offered – "Pay Later" via PayPal, we will pass on your payment details to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal") for the purpose of payment processing. The transfer is carried out in accordance with Art. 6 (1) lit. b GDPR and only to the extent necessary for payment processing.
PayPal reserves the right to carry out a credit check for the payment methods credit card via PayPal, direct debit via PayPal or – if offered – "Pay later" via PayPal. For this purpose, your payment data may be passed on to credit agencies in accordance with Art. 6 (1) lit. f GDPR on the basis of PayPal's legitimate interest in determining your solvency. PayPal uses the result of the credit check in relation to the statistical probability of default for the purpose of deciding whether to provide the respective payment method. The credit check may contain probability values (so-called score values). Insofar as score values are included in the result of the credit check, they are based on a scientifically recognized mathematical-statistical procedure. Address data, among other things, is included in the calculation of the score values. You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for contractual payment processing.
If you select the PayPal payment method "Purchase on account," your payment details will first be transmitted to PayPal to prepare the payment, after which PayPal will forward them to Ratepay GmbH, Franklinstraße 28-29, 10587 Berlin ("Ratepay") to execute the payment. The legal basis for this is Art. 6 (1) (b) GDPR. In this case, RatePay will carry out an identity and credit check in its own name to determine your solvency in accordance with the principle mentioned above and will pass on your payment details to credit agencies on the basis of its legitimate interest in determining your solvency in accordance with Art. 6 (1) lit. f GDPR. A list of the credit agencies that Ratepay may use can be found here: https://www.ratepay.com
When using the payment method of a local third-party provider, your payment details will first be passed on to PayPal in accordance with Art. 6 (1) (b) GDPR in order to prepare the payment. Depending on your selection of an available local payment method, PayPal will then transfer your payment details to the relevant provider in accordance with Art. 6 (1) (b) GDPR in order to execute the payment:
- Sofort (SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany)
- iDeal (Currence Holding BV, Beethovenstraat 300 Amsterdam, Netherlands)
- giropay (Paydirekt GmbH, Stephanstr. 14-16, 60313 Frankfurt am Main, Germany)
- bancontact (Bancontact Payconiq Company, Rue d'Arlon 82, 1040 Brussels, Belgium)
- blik (Polski Standard Płatności sp. z o.o., ul. Czerniakowska 87A, 00-718 Warsaw, Poland)
- eps (PSA Payment Services Austria GmbH, Handelskai 92, Gate 2
1200 Vienna, Austria)
- MyBank (PRETA S.A.S, 40 Rue de Courcelles, F-75008 Paris, France)
- Przelewy24 (PayPro SA, Kanclerska 15A, 60-326 Poznań, Poland)
For further information on data protection, please refer to PayPal's privacy policy: https://www.paypal.com
- Santander
When selecting the payment methods "delivery on account" and/or "hire purchase" via Santander, you will be asked to provide your personal data (title, name, address, date of birth, billing and delivery address of the customer, invoice amount, content of the shopping cart) during the order process. In order to safeguard our legitimate interest in determining the solvency of our customers, this data is forwarded by us to Santander Consumer Bank AG, Santander-Platz 1, 41061 Mönchengladbach ("Santander") in accordance with Art. 6 Para. 1 lit. f GDPR for the purpose of a credit check and to check whether a payment guarantee has been issued to the merchant. On the basis of the personal data provided by you as well as further data (such as shopping cart, invoice amount, order history, payment experience), Santander checks whether the payment option selected by you can be granted with regard to statistical payment and/or bad debt risks. In addition to Santander's internal criteria, identity and creditworthiness information from the following credit agencies may be included in the decision-making process in the context of the application review in accordance with Art. 6 (1) lit. f GDPR:
- CRIF GmbH, Leopoldstraße 244, 80807 Munich, Germany
- SCHUFA Holding AG, Kormoranweg 5, D-65201 Wiesbaden, Germany
The credit report may contain probability values (so-called score values). Insofar as score values are included in the result of the credit report, they have their basis in a scientifically recognised mathematical-statistical procedure; address data, among other things, are included in the calculation of the score values.
You can find more information about Santander's privacy policy at the web address below: https://www.santander.de
You may object to this processing of your data at any time by notifying the data controller or Santander. However, Santander may still be entitled to process your personal data to the extent necessary to process payments in accordance with the contract.
- Stripe
If you choose a payment method from the payment service provider Stripe, the payment will be processed via the payment service provider Stripe Payments Europe Ltd., 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland, to whom we will pass on the information you provided during the ordering process, together with information about your order (name, address, account number, bank sort code, credit card number if applicable, invoice amount, currency and transaction number) in accordance with Art. 6 (1) lit. b GDPR. You can find more information about Stripe's data protection at the URL https://stripe.com
Stripe reserves the right to carry out a credit check on the basis of mathematical-statistical procedures in order to safeguard the legitimate interest in determining the user's ability to pay. The personal data necessary for a credit check and obtained in the course of payment processing may be transmitted by Stripe to selected credit agencies, which Stripe discloses to users upon request. The credit report may contain probability values (so-called score values). Insofar as score values are included in the result of the credit report, these are based on a scientifically recognised mathematical-statistical procedure. The calculation of the score values includes, but is not limited to, address data. Stripe uses the result of the credit check in relation to the statistical probability of non-payment for the purpose of deciding on the authorisation to use the selected payment method.
You can object to this processing of your data at any time by sending a message to Stripe or the appointed credit agencies.
However, Stripe may still be entitled to process your personal data if this is necessary for the processing of payments in accordance with the contract.
8) Online marketing
Facebook Pixel for the creation of Custom Audiences (with Cookie Consent Tool)
Within our online offer, the so-called "Facebook Pixel" of the social network Facebook is used, which is operated by Meta Platforms Ireland Limited, 4 Grand Canal Quare, Dublin 2, Ireland ("Facebook").
If a user clicks on an advertisement placed by us that is played on Facebook, an add-on is added to the URL of our linked page by Facebook Pixel. If our site allows data to be shared with Facebook via Pixel, this URL parameter is inscribed in the user's browser via a cookie that our linked site sets itself. This cookie is then read by Facebook Pixel and enables the data to be forwarded to Facebook.
With the help of the Facebook Pixel, it is possible for Facebook to determine the visitors to our online offer as a target group for the display of advertisements (so-called "Facebook ads"). Accordingly, we use the Facebook Pixel to display the Facebook ads placed by us only to those Facebook users who have also shown an interest in our online offer or who have certain characteristics (e.g. interests in certain topics or products determined on the basis of the websites visited), which we transmit to Facebook (so-called "Custom Audiences"). With the help of the Facebook Pixel, we also want to ensure that our Facebook ads correspond to the potential interest of the users and do not have a harassing effect. This allows us to further evaluate the effectiveness of the Facebook ads for statistical and market research purposes by tracking whether users were redirected to our website after clicking on a Facebook ad (so-called "conversion").
The data collected is anonymous for us, so it does not allow us to draw any conclusions about the identity of the user. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes in accordance with the Facebook data usage policy (https://www.facebook.com
The data processing associated with the use of the Facebook pixel is carried out exclusively with your express consent in accordance with Art. 6 (1) (a) GDPR. You can revoke your consent at any time with future effect by deactivating this service in the "Cookie Consent Tool" provided on the website.
9) Web analytics services
9.1 Google (Universal) Analytics
This website uses Google (Universal) Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). Google (Universal) Analytics uses "cookies", which are text files placed on your computer, to help the website analyse how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States.
This website uses Google (Universal) Analytics exclusively with the extension "_anonymizeIp()", which ensures anonymisation of the IP address by shortening it and excludes direct personal reference. The extension means that your IP address is shortened beforehand by Google within member states of the European Union or in other contracting states to the European Economic Area Agreement. Only in exceptional cases will the full IP address be transmitted to a Google LLC server in the USA and shortened there. Google will use this information on our behalf for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage. In the process, the IP address transmitted by your browser as part of Google (Universal) Analytics will not be merged with other Google data.
Google Analytics also enables the creation of statistics with statements about the age, gender and interests of site visitors on the basis of an evaluation of interest-based advertising and with the inclusion of third-party information via a special function, the so-called "demographic characteristics". This allows the definition and differentiation of user groups of the website for the purpose of targeting marketing measures. However, data records collected via the "demographic characteristics" cannot be assigned to a specific person.
Details on the processing triggered by Google Analytics and Google's handling of data from websites can be found here: https://policies.google.com
All of the processing described above, in particular the setting of Google Analytics cookies for the reading of information on the end device used, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 Para. 1 lit. a GDPR. Without this consent, Google Analytics will not be used during your visit to the website.
You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the "Cookie Consent Tool" provided on the website.
The "Google Signals" service can also be used on this website as an extension of Google Analytics. Google Signals enables Google to create cross-device reports (known as "cross-device tracking"). If you have activated "personalized ads" in your Google account settings and linked your internet-enabled devices to your Google account, Google can analyze user behavior across devices and create database models based on this behavior, provided you have given your consent to the use of Google Analytics in accordance with Art. 6 (1) (a) GDPR (see above). This takes into account the logins and device types of all site visitors who were logged into a Google account and performed a conversion. Among other things, the data shows on which device you first clicked on an ad and on which device the associated conversion took place. When Google Signals is used, we do not receive any personal data from Google, but only statistics created on the basis of Google Signals. You have the option of deactivating the "personalized ads" feature in your Google account settings, thereby disabling cross-device analysis. To do so, follow the instructions on this page: https://support.google.com
Further information can be found here: https://support.google.com
As an extension of Google Analytics, the "UserIDs" function can also be used on this website. By assigning individual UserIDs, we can have Google generate cross-device reports (so-called "cross-device tracking"). This means that, if you have given your consent to the use of Google Analytics in accordance with Art. 6 (1) (a) GDPR, your usage behavior can also be analyzed across devices if you have created a personal account by registering on this website and are logged into your personal account on different devices with your relevant login details. The data collected in this way shows, among other things, on which device you first clicked on an ad and on which device the relevant conversion took place.
We have concluded a data processing agreement with Google for the use of Google Analytics, which obliges Google to protect the data of our website visitors and not to pass it on to third parties.
For the transfer of data from the EU to the USA, Google refers to so-called standard data protection clauses of the European Commission, which are supposed to ensure compliance with the European level of data protection in the USA.
Further information on Google (Universal) Analytics can be found here: https://policies.google.com
9.2 Google Analytics 4
This website uses Google Analytics 4, a service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), which can be used to analyze website usage.
When using Google Analytics 4, so-called "cookies" are used as standard. Cookies are text files that are stored on your terminal device and enable an analysis of your use of a website. The information collected by cookies about your use of the website (including the IP address transmitted by your terminal device, shortened by the last few digits, see below) is usually transmitted to a Google server and stored and processed there. This may also result in the transmission of information to the servers of Google LLC, which is based in the USA, where the information may be further processed.
When using Google Analytics 4, the IP address transmitted by your terminal device when you use the website is always collected and processed automatically and by default only in an anonymised manner, so that the information collected cannot be directly related to an individual. This automatic anonymisation is carried out by Google shortening the IP address transmitted by your terminal device within member states of the European Union (EU) or other contracting states of the Agreement on the European Economic Area (EEA) by the last digits.
Google uses this and other information on our behalf to evaluate your use of the website, to compile reports about your website activities and usage behaviour and to provide us with other services related to your website and internet usage. In this context, the IP address transmitted and shortened by your terminal device within the scope of Google Analytics 4 will not be merged with other data from Google. The data collected in the context of the use of Google Analytics 4 will be stored for 2 months and then deleted.
Google Analytics 4 also enables the creation of statistics with statements about the age, gender, and interests of website users based on an evaluation of interest-related advertising and with the use of third-party information via a special function known as "demographic characteristics." This makes it possible to determine and differentiate between user groups on the website for the purpose of optimizing marketing measures for specific target groups. However, data collected via "demographic characteristics" cannot be assigned to a specific person and therefore cannot be assigned to you personally. This data collected via the "demographic characteristics" function is stored for two months and then deleted.
All processing described above, in particular the setting of Google Analytics cookies for the storage and reading of information on the end device used by you for the use of the website, will only take place if you have given us your express consent for this in accordance with Art. 6 (1) lit. a GDPR. Without your consent, Google Analytics 4 will not be used when your browse the website. You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service via the "Cookie Consent Tool" provided on the website.
As an extension of Google Analytics 4, the Google Signals service can also be used on this website. With Google Signals, we can have Google generate cross-device reports (known as "cross-device tracking"). If you have enabled "personalized ads" in your Google account settings and linked your internet-enabled devices to your Google account, Google can analyze your usage behavior across devices and create database models based on this if you have given your consent to the use of Google Analytics 4 in accordance with Art. 6 (1) (a) GDPR. This takes into account the logins and device types of all website users who were logged into a Google account and performed a conversion. Among other things, the data shows on which device you first clicked on an ad and on which device the relevant conversion took place. When using Google Signals, we do not receive any personal data from Google, but only statistics created on the basis of Google Signals. You have the option of deactivating the "personalized ads" function in your Google account settings and thus turning off cross-device analysis in connection with Google Signals. To do so, follow the instructions on this page: https://support.google.com
Further information about Google Signals can be found at the following link: https://support.google.com
As an extension of Google Analytics, the "UserIDs" function can also be used on this website. By assigning individual UserIDs, we can have Google generate cross-device reports (so-called "cross-device tracking"). This means that, if you have given your consent to the use of Google Analytics 4 in accordance with Art. 6 (1) (a) GDPR, your usage behavior can also be analyzed across devices if you have created a personal account by registering on this website and are logged into your personal account on different devices with your relevant login details. The data collected in this way shows, among other things, on which device you first clicked on an ad and on which device the relevant conversion took place.
We have concluded a so-called data processing agreement with Google for our use of Google Analytics 4, which obliges Google to protect the data of our website users and not to pass it on to third parties.
To ensure compliance with the European level of data protection, also in the event of any transfer of data from the EU or the EEA to the USA and possible further processing there, Google refers to the so-called standard contractual clauses of the European Commission, which we have contractually agreed with Google.
Further legal information about Google Analytics 4, including a copy of the standard contractual clauses mentioned, can be found at https://policies.google.com
9.3- Mouseflow (Mouseflow ApS)
This website uses Mouseflow, a web analytics tool from Mouseflow ApS, Flaesketorvet 68, 1711 Copenhagen, Denmark, to record randomly selected individual visits (only with pseudonymized IP addresses). This creates a log of mouse movements and clicks with the intention of randomly playing back individual website visits and deriving potential improvements for the website from this. The processed information is not passed on to third parties.
All processing described above, in particular the setting of cookies for reading information on the device used, will only be carried out if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. You can revoke your consent at any time with future effect by deactivating this service in the "Cookie Consent Tool" provided on the website.
10) Retargeting/Remarketing/Referral Advertising
Google Ads Remarketing
Our website uses Google Ads Remarketing features to advertise this website in Google search results and on third-party websites. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). For this purpose, Google places a cookie in the browser of your device, which automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you have visited. Any further data processing only takes place if you have agreed to Google linking your internet and app browsing history to your Google account and using information from your Google account to personalize the ads you see on the web. In this case, if you are logged into Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing. To do this, your personal data will be temporarily linked to Google Analytics data by Google in order to form target groups. When using Google Ads Remarketing, personal data may also be transferred to the servers of Google LLC. in the USA.
Details on the processing triggered by Google Ads Remarketing and Google's handling of data from websites can be found here: https://policies.google.com
You can permanently object to the setting of cookies by Google Ads Remarketing by downloading and installing the Google browser plug-in available at the following link:
https://support.google.com
Further information and the data protection regulations regarding advertising and Google can be viewed here:
https://www.google.com
All processing described above, in particular the setting of cookies for reading information on the device used, will only be carried out if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. You can revoke your consent at any time with future effect by deactivating this service in the "Cookie Consent Tool" provided on the website.
11) Page functionalities
Use of Youtube videos
This website uses the YouTube embedding function to display and play videos from the provider "YouTube", which belongs to Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google").
This uses the extended data protection mode, which, according to the provider, only starts storing user information when the video(s) is/are played. When embedded YouTube videos are played, the provider "YouTube" uses cookies to collect information about user behavior. According to YouTube, these are used, among other things, to collect video statistics, improve user-friendliness, and prevent abusive behavior. If you are logged in to Google, your data will be directly associated with your account when you click on a video. If you do not want this information to be associated with your YouTube profile, you must log out before activating the button. You have the right to object to the creation of these user profiles, but you must contact YouTube to exercise this right. When using YouTube, personal data may also be transferred to the servers of Google LLC. in the USA.
Regardless of whether the embedded videos are played, a connection to the Google network is established each time this website is accessed, which may trigger further data processing operations beyond our control.
All processing described above, in particular the reading of information on the device used via the tracking pixel, will only be carried out if you have given us your express consent in accordance with Art. 6 para. 1 lit. a GDPR. Without this consent, YouTube videos will not be used during your visit to the site.
You may revoke your consent at any time with future effect. To exercise your right of revocation, please deactivate this service in the "Cookie Consent Tool" provided on the website using alternative options communicated to you on the website.
For further information on data protection at "YouTube", please refer to the Youtube terms of use at https://www.youtube.com
12) Tools and miscellaneous items
Cookie consent tool
This website uses a so-called "cookie consent tool" to obtain effective user consent for cookies and cookie-based applications that require consent. The "cookie consent tool" is displayed to users when they visit the website in the form of an interactive user interface, on which consent for certain cookies and/or cookie-based applications can be given by ticking a box. When using the tool, all cookies/services requiring consent are only loaded if the respective user grants the corresponding consent by checking the box. This ensures that such cookies are only set on the user's device if consent has been granted.
The tool sets technically necessary cookies to store your cookie preferences. Personal user data is not processed in this process.
If, in individual cases, the purpose of storage, assigning or logging cookie settings, this is done in accordance with Art. 6 (1) lit. f GDPR on the basis of our legitimate interest in legally compliant, user-specific and user-friendly consent management for cookies and, consequently, in the legally compliant design of our website.
A further legal basis for processing is Art. 6 (1) (c) GDPR. As the controller, we are subject to the legal obligation to make the use of technically unnecessary cookies dependent on the respective user consent.
We have concluded a data processing agreement with the provider that ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.
Further information about the operator and the settings options for the cookie consent tool can be found directly in the corresponding user interface on our website.
13) Rights of the data subject
13.1Applicable data protection law grants you the following rights as a data subject (rights of access and intervention) vis-à-vis the controller with regard to the processing of your personal data, whereby reference is made to the legal basis cited for the respective conditions for exercising these rights:
- Right to information pursuant to Art. 15 GDPR;
- Right to rectification pursuant to Art. 16 GDPR;
- Right to erasure pursuant to Art. 17 GDPR;
- Right to restriction of processing pursuant to Art. 18 GDPR;
- Right to information pursuant to Article 19 GDPR;
- Right to data portability pursuant to Art. 20 GDPR;
- Right to revoke consent given in accordance with Art. 7 (3) GDPR;
- Right to lodge a complaint pursuant to Article 77 GDPR.
13.2RIGHT OF OBJECTION
IF WE PROCESS YOUR PERSONAL DATA WITHIN THE FRAMEWORK OF A BALANCING OF INTERESTS ON THE BASIS OF OUR OVERRIDING LEGITIMATE INTEREST, YOU HAVE THE RIGHT AT ANY TIME TO OBJECT TO THIS PROCESSING WITH EFFECT FOR THE FUTURE ON GROUNDS ARISING FROM YOUR PARTICULAR SITUATION.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED. HOWEVER, WE RESERVE THE RIGHT TO CONTINUE PROCESSING IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS, OR IF THE PROCESSING IS FOR THE PURPOSE OF ASSERTING, EXERCISING OR DEFENDING LEGAL CLAIMS.
IF WE PROCESS YOUR PERSONAL DATA FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR THE PURPOSE OF SUCH MARKETING. YOU CAN EXERCISE THE OBJECTION AS DESCRIBED ABOVE.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.
14) Duration of storage of personal data
The duration of the storage of personal data is determined on the basis of the respective legal basis, the purpose of processing and - if relevant - additionally on the basis of the respective statutory retention period (e.g. retention periods under commercial and tax law).
When processing personal data on the basis of explicit consent in accordance with Art. 6 (1) (a) GDPR, the data concerned will be stored until you revoke your consent.
If there are statutory retention periods for data that is processed within the scope of legal or quasi-legal obligations on the basis of Art. 6 Para. 1 lit. b GDPR, this data will be routinely deleted after the retention periods have expired, provided that it is no longer required for the fulfilment of the contract or the initiation of the contract and/or there is no justified interest on our part in continuing to store it.
When processing personal data on the basis of Art. 6 (1) (f) GDPR, this data will be stored until you exercise your right to object under Art. 21 (1) GDPR, unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights, and freedoms, or the processing serves to assert, exercise, or defend legal claims.
When processing personal data for the purpose of direct marketing on the basis of Art. 6 (1) lit. f GDPR, this data will be stored until you exercise your right to object under Art. 21 (2) GDPR.
Unless otherwise indicated in the other information in this statement on specific processing situations, stored personal data are otherwise deleted when they are no longer necessary for the purposes for which they were collected or otherwise processed.
